Brand registration, also known as trademark registration, is a legal process that provides exclusive rights and protection to a brand’s name, logo, or symbol. This registration safeguards the brand from unauthorized use or infringement by others and establishes brand recognition in the marketplace. It is a strategic step for businesses looking to build brand value and trust among consumers. The process typically involves filing an application with the relevant government authority, which examines and approves the trademark based on various criteria, including distinctiveness and uniqueness. Once registered, the brand owner gains the legal authority to take legal action against anyone using their brand without permission. Brand registration is a fundamental aspect of brand management and plays a crucial role in building brand equity and preventing brand dilution.